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The kind of night you wish came with a replay button. Lifafa took the stage for an exclusive live performance at #PUMAxJaipurRugs Suede Sounds, giving the room a listen to some new, unreleased songs in a set that left everyone asking for more. #PUMAxJaipurRugs

The fits making the rounds at #PUMAxJaipurRugs Suede Sounds. 🔥 #PUMAxJaipurRugs

A classic like the Suede deserves a soundtrack to match. And with Jaipur Rugs in the mix, we knew this one was going to be special. Bringing the room to life were some of our favourite collaborators across music, scent and culture. Dreamstates got the room moving, Abhi Meer and Bhanuj Kappal kept the records spinning, and Lifafa took the stage for an exclusive live performance. Beyond the sound, Nehal Shah turned conversations into custom mixtapes, while NASO Profumi added its own note to the evening with a signature scent created exclusively for the occasion. Bombay, thanks for turning up the volume for Suede Sounds. ❤️ #PUMAxJaipurRugs #PUMAxJaipurRugs

From secret listening parties to custom mixtapes, Nehal Shah, curator of Suede Sounds, has spent years getting people to experience music differently. As India’s first female record store owner, she’s helped shape how a new generation discovers music. For one night at an iconic Mumbai location, she brings that world to an exclusive listening room by #PUMAxJaipurRugs. Step into her Mixtape Bar, answer a few questions, and receive a one-of-one mixtape inspired by your personality. 6th September, 7pm onwards. #PUMAxJaipurRugs

What began in 1952 with Astha Suri’s great-grandfather and a hand-crafted deg in Muscat has been passed down through four generations of perfumers at Naso Profumi. Now, that legacy finds a new expression in a fragrance created exclusively for #PUMAxJaipurRugs Suede Sounds. #PUMAxJaipurRugs

At Thiksey Monastery, a parallel between meditation and running comes to life. Through the Ladakh Marathon, we discovered a connection with the monks of Leh, revealing the shared focus and discipline behind both practices. Dressed in traditional robes and the Deviate PURE NITRO™, the monks embody an unexpected meeting of ancient practice and modern performance. In bringing these worlds together, we celebrate what lies at the heart of Ladakh, its culture, traditions and the enduring spirit of its people.

Presented by #PUMAxJaipurRugs, Suede Sounds lands at one of Mumbai’s most iconic addresses for one night only. Catch Abhi Meer, the Bombay-born DJ who’s shared festival lineups with some of the biggest names in global electronic music, and Bhanuj Kappal, a longtime champion of India’s underground music scene who ran experimental music nights before ever stepping behind the decks. They’ve spent years uncovering hidden tracks and putting forgotten favourites back on the turntable. On September 6th, they’re bringing their rarest finds into the room, from Indian indie to global funk and disco, spun live, exactly as they were meant to be heard. #PUMAxJaipurRugs

Meditation and running look like opposites. Yet both demand focus, discipline and resolve. The Ladakh Marathon brought us to Thiksey Monastery, where that shared devotion came to life as the monks stepped into the Deviate PURE NITRO™️, a shoe built for ease and control, worn by those who master both daily. Above it all, Meditation in Motion is a celebration of Ladakh, its people and the spirit that runs through it.

LADAKH, HERE’S WHAT’S COMING. Take a look at the runs we’ve got lined up before race day.